The Rough Cut S2E2 - Ari Halper of FCB New York Télécharger

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  • 2 juil. 2019

  • Subscribe to our YouTube Channel: In the second episode of season two of The Rough Cut, Storyhunter co-founder Alex Ragir went to Cannes, France for the Cannes Lions Festival of Creativity, often considered the biggest event and award show for the advertising industry. In this Cannes Lions special series, we'll be releasing a new episode every week for the next two months with some of the biggest names in the industry (get email updates here). In our first episode from Cannes, we talk with Ari Halper, Chief Creative Officer at FCB New York, a division of FCB Global, the world's second oldest advertising agency. Ari lead the team that won arguably the most coveted award at the festival, the Titanium Grand Prix, for a campaign for Burger King called "The Whopper Detour", where customers can unlock a 1 cent Whopper if they go near its rival's McDonalds' restaurant, and then head to the closest Burger King to get the discounted burger. FCB broke their all-time Cannes Lions record, bringing in fifty-one lions. Alex and Ari discussed the importance of adapting in the fast-changing advertising industry, how diversity of talent can positively impact your company's productivity and what traditional agencies like FCB will look like in ten years Join us: Stay up to date on Facebook: Follow us on Instagram: Give us a shout on Twitter: